interactive exhibit, kinetic, game
This interactive exhibit was designed to introduce Volkswagen’s Car-Net online mobile services at car shows and show rooms where visitors could learn about featured services in a playful way.
By swivelling a smartphone, the visitor navigates through a racing track. Along the route players encounter everyday situations that can be solved using the appropriate Car-Net service. Such situations included, for example, finding the cheapest petrol station in the area, or quickly locating the parked car using the mobile app. When the visitor reaches a stop along the route, they trigger a mechatronic show. The technique is inspired by shadow theatre and tells a sophisticated story using three-dimensional icons that are moved by individually controlled motors.
The exhibit was shown at car shows in Paris, Geneva, Frankfurt, Los Angeles, Chicago, and Shanghai.
Client: Volkswagen AG
Role: Creative & Art Direction, Concept & Design, Kinetic Choreography
Studio: Art+Com AG
Locations: Paris, Geneva, Frankfurt, Chicago, Los Angeles, Shanghai