VW DataTrack

data visualisation

DataTrack is a tool to visualise the realtime data of a car journey. It combines the geo location and speed of the car on a map in addition with readings from selected sensors built into the car. This combined data forms an intricate 3D sculpture through which the user roams around freely in virtual space. Examples of displayed data include engine temperature, pressure data, brake states, and several forces that act on the car whilst driving.


Client: Volkswagen AG

Role: Creative & Art Direction, Concept & Design

Studio: Art+Com AG